Does your website “speak” your culture language?

Posted on November 4, 2012

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A company’s culture and branding are sometimes two different things.

A company’s customer and employment brands are sometimes two different things.

I recently talked to a recruiter at a financial services company that said he has a unique challenge because the work environment he recruits for is entrepreneurial, they are looking for employees who can write new rules around servicing their customers with extreme service and developers who can find innovative ways to work in a highly regulated industry.  The work environment is highly charged with energy and the company is having record breaking success.

First thing I did while I was on the phone with him was to pull up their website.  The site, including their career pages and job listings gave no indication of the company’s spirit.  Putting the information I found on-line…I wasn’t able to find anything that even hinted at the “culture” he was referring to.  Big miss!

Why are companies waiting to share “who they are” until the recruiter can have a one-on-one conversation with a job seeker?

Take a look at what this company, www.squareup.com,  has done to share “who they are” and the “work neighborhood” their employees come to every day.

The goal “hopefully give future team members real insight into what it’s like to work at Square.”

Square Redesigns Its Career Page To Better Match Its Culture Of Beautiful Design And Interactivity | TechCrunch.

So? What is your website and career site saying about your organization?

Is it delivering an authentic message or not?

Believe me whatever the message is…the message your website is delivering is being heard…