Culture and Authenticity

Posted on March 12, 2012

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On Friday I found a new blog post that had me very intrigued … the core message so aligned with what I believed I wanted to read it again and again as well as explore just who is this blogger?!  Here is what touched my heart and echoed my beliefs.

It’s great to become an employer of choice, to win awards and to show the world the laundry list of reasons why our workplaces are great.  But, more importantly, we should always keep in mind that the most engaged and longest lasting contributors to our organizations are the ones who fit within our cultures.  Our goal should be to accurately depict ourselves knowing good and well that for the right person, we will absolutely be their best place to work.

Yup — that’s it…AUTHENTICITY!

The blogger who wrote this is Michael Long one of the bloggers on The Red Recruiter (www.theredrecruiter.com). Michael is the leader of global employment branding at Rackspace, a hosting solutions company.  Their talent page — that I think you should all visit is http://www.rackertalent.com — is considered their “culture site”. It is far from the “brochure-ware” that many “best employer” career sites offer.  It is full of great information, multiple employee voices, and an authentic, intense and fun multimedia attitude.  They don’t want everyone to apply to work for their open positions…they want those who fit their unique culture…and they put their culture right out there.

I did go to see the “reviews” on Glassdoor and they have their share of disgruntled employees but out of 160 reviews they still averaged almost a 4 on a scale of 1-5 (5=highest).

So what is your real culture — your real employment brand?

Does your career site, your job postings, your recruiter’s pitch, your hiring manager’s description of your culture all align with reality?  If not — why not?  Is the reality really that bad?

I’ll quote Michael again — Our goal should be to accurately depict ourselves knowing good and well that for the right person, we will absolutely be their best place to work.

Why don’t more companies share authentic information about their environment and culture? Who decides what we tell candidates…HR and Recruiters right?  Can’t we do better?

Posted in: Branding, Culture